The Mortgage Shop
The Mortgage Shop is a well known high street brand with 19 shops throughout Northern Ireland, the main challenge we needed to address was information architecture and user experience.
We tackled this head on thinking as the potential customer and re-designed from the ground up a solid foundation for a new website. The new website strongly showcases each of the 19 branches while delivering a smooth customer experience, enabling the sourcing of relevant information quickly.
Custom affordability calculators for mortgages working out repayments and rates in seconds with different mortgage types at ease.
Crisp sharp responsive website design, looks awesome on any screen size. Made with a mobile first approach as 80% of visitor traffic now comes from users on the move, lightening fast load times.
Automating Lead Capturing
The final phase was better lead capturing, this has been done with a custom chatbot and works as if your actually speaking with a mortgage advisor live. The chatbot then captures the relavent information and transfers the details captured to one of the 19 branches selected for following up on.
In addition we needed a way to showcase the great reviews and professionalism the company gets on different mediums in one place. This has been done with custom api's which pull in reviews from over 19 seperate facebook branch pages and google business listings in real time. Enabling up to the minute social proof and happy customers reviews describing the service given on the website review page.
Fully optimised with keywords for search engines, ranking for more keywords than ever before.